

The 14 hopefuls all meet up in New York and are given their first assignment: Innovation. Taken to a place where they are to get their materials, the designers are shocked to see it is a grocery store. They have a budget of $50, one hour to make their purchases, and one day to complete their designs.
Aspiring fashion designers compete for a chance to break into the industry. Each week, a designer is eliminated from the competition after exhibiting their work in front of a judges' panel.